PayPal
Brand + Creative Direction
2022 – 2025
Art Director · Creative Director · Presentation Designer
Chapter 1 via Swift Agency · Chapter 2 Independent Contract
PayPal had just unveiled a new brand identity. My job was to help make it real.
Chapter 1 — Brand Launch & Campaigns, 2022
Via Swift Agency
Working as one of two primary designers at Swift Agency alongside the design director, I was brought in to translate PayPal's new visual language into something tangible— a coffee-table-style brand book for senior leadership and executives that showcased the new identity across real-world use cases. Not a technical style guide. Something you'd actually want to pick up and read. I owned the project from concept to completion — format decisions, layout, typography, page design, print production, and final delivery to the print shop for bulk distribution to PayPal's senior leadership team.
Alongside the brand book, I story-mapped and developed co-marketing concepts for PayPal's partnerships with Live Nation, including a Lady Gaga concert and the NBA Phoenix Suns, designing campaign assets across social media and paid ad placements. I also contributed to OOH, POS, and in-store signage across a range of formats and dimensions, maintaining a consistent look and feel across every touchpoint.
The environment was complex: multiple approval layers, indirect communication channels, and frequent feedback pivots made every project a lesson in patience and precision. Navigating that chaos while consistently delivering elevated work was its own kind of creative challenge. By the end of the engagement, I had earned enough trust to communicate directly with PayPal's internal Creative Director.
That reputation followed me...
Chapter 2 — Office of the CEO, 2022–2025
Independent contractor
It started with a single PowerPoint deck for the Chief Product Officer…
Then another. Then another. Then word reached the Office of the CEO.
I came on at 10 hours a week. Then 20. Then 40. Within months I was the designer behind the CEO's flagship quarterly Board of Directors presentation — a 300+ slide deck presented to PayPal's most senior stakeholders every quarter.
The work required equal parts creative precision and political intelligence. I transformed content-heavy, data-dense slides into clean, editorial-quality presentations that made complex information feel effortless to absorb. I developed visual systems, custom graphic assets, modular templates, event collateral, and internal newsletters — all under strict brand guidelines, tight deadlines, and the quiet pressure of knowing exactly whose name was on the deck.
Influence at that level isn't demanded — it's earned slide by slide.
What I'm most proud of isn't any single deliverable; it's the story: from one PowerPoint to the C-suite and the ability to bring calm, clarity, and visual intelligence into a high-pressure environment where the stakes were genuinely high. When the CEO walked into that boardroom, the visuals were the last thing anyone had to worry about.
Due to confidentiality requirements, visuals shown are limited and partially reconstructed.