Company: Anova Culinary (Electrolux)
Category: Kitchen tech, smart appliances
Scope: Visual design, brand design, packaging design, UX/UI, product design, social media, email design
Objective: My role as a Visual Designer at Anova came with various design responsibilities. I redesigned 30+ icons to match Anova’s current branding - icons were designed both for web, app and print. I redesigned the ‘Accessories’ page, adding filters and sorting tables to facilitate navigation. This is currently under development and the A/B test is set to launch October 2021. The goal is to increase conversion by at least 5-10%. On the print side, I designed 9 packages (6 international) to support sales for Anova’s partnership with RED. Other contributions include email segmentation redesign, social media audit and proposed design updates, oven manual redesign, sales product + specification sheets design.
