Client: PayPal

Category: Financial Technology

Scope: Brand identity, brand guidelines, book design, co-marketing materials, banner ads, social media marketing

Objectives: I helped lead in the design and production of a coffee-table style book debuting PayPal’s updated brand assets. Boasting 80 vibrant pages, the book highlights on-brand photography, custom spreads featuring flawless graphics, and interactive QR codes. I worked closely with a design director and publisher to strategize and print in bulk. I also aided in the design and production of various marketing materials for OOH (out of home), In-Store, and POS (point of sale) prints.

Aside from print, I creative directed and designed digital co-branding social media posts, stories, and banner ads for PayPal’s partnerships with Live Nation, the NBA Phoenix Suns, and Ubisoft’s Rainbow Six Siege, blending each unique merchant’s brand identity with Paypal’s, unifying narratives while balancing visuals. I also worked alongside an animator, providing keyframes & GIFs to translate animation concepts.

I also designed email templates for various segments including announcements, merchant, small business, special events, among others.