Client: SculptFlo
Category: Health & Wellness, Fitness
Scope: Brand design, identity, naming, brand strategy, graphic design
Objective: SculptFlo is a fitness company blending together yoga and bodybuilding, welcoming both newbies and experts through its inviting nature. The strategy was to appeal to users by creating a playful, eccentric brand to melt away any intimidation or preconceived notions about bodybuilding or yoga. I selected bright & vibrant feminine elements as an ode to the progress women have made in these two historically male dominated spaces.
